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The Feld Center

The Feld Center serves as the bridge between Questrom's undergraduate and graduate business students and the professional world. Through a team of career educators and employer relations professionals, the center supports students in developing career-readiness skills, exploring global business sectors, and aligning their academic experience with their professional goals.

My work as a Graduate Assistant lives within this ecosystem, supporting the visual and digital communication that helps the Feld Center show up consistently and compellingly across every platform and touchpoint. During my time in this role, I designed branded marketing materials — from social media graphics and event posters to reports — in alignment with BU and Questrom's visual identity standards. I managed and scheduled content across social media platforms, tracked performance metrics, and adapted strategies based on engagement trends. Additional responsibilities included contributing to the undergraduate newsletter, and maintaining website content to ensure event listings, resources, and stories remain current, accessible, and visually consistent.

Featured work includes website banners. Additional samples available upon request.

Featured work includes career fair employer graphics and analytics visuals. Additional samples available upon request.

My work at the Feld Center extended beyond design — including website maintenance, building systems for internal marketing requests, and developing analytics spreadsheets to track and inform content strategy.